Yemen Today

Challenge

Yemen Today is a new tv station to be launched in Yemen. Despite the different political point of views, Yemen today is a very objective station addressing the majority of the public. The challenge was to give Yemen Today this neutral yet young and fresh image.

Idea

Our vision for Yemen Today was to build a modern, simple, direct and unsophisticated identity with appealing colors, type, and effects that would speak to the majority of the Yemeni population. Graphics, animations, news intros, and talk show intros were all accompanied with custom made jingles that would best portray the yemeni traditions with a young and modern twist.