Marea Hills : Brand Creation

Challenge

The challenge was to build upon the legacy of Marea, which we previously created with Marea Park. This time, however, we were heading to the mountains, shifting away from the sea to a new, elevated environment.

Idea

We took the essence of Marea and added "Hills" to it, playing on the concept that this is not just a getaway, but a place you can truly call home, no matter the season. Whether surrounded by winter snow or basking in sunny days, Marea Hills captures the spirit of the mountains calling you to escape and embrace the beauty of nature in every season. From this, their tagline was born: The Mountain is Calling. We then reimagined the visual identity with a fresh approach, incorporating a shade of pink that symbolizes strength and durability, representing Marea Hills' ability to thrive through all seasons.