Calligaris Launching Event

Challenge

As one of the most luxurious furniture brands in its industry worldwide, Calligaris has opened its doors in Downtown Beirut. Originating from Italian precision, Calligaris promises nothing but quality. The challenge was to plan an event for around 700 guests, launching the recently opened Calligaris store in Downtown Beirut in absolute precision.

Idea

Originating from a single compact idea, the suave and well planned event was built from a blank canvas into a chef-d'oeuvre that buzzed with creativity. The evening then progressed into a smooth build up; with 3 speeches held by the owner of Calligaris store Beirut, Mr. Calligaris himself and Mr. Guiseppe Morabito, the Italian Ambassador followed by a 45 second 3D animation of the Calligaris trip around the world landing in Beirut city. Featuring appealing branding, a wall of fame, photo frames, giveaways and a 2 great caricaturists, the launching event was a great success!