Candia Juices & Nectars: Congratulations

Challenge

Through an outdoor campaign, the main challenge was to try to influence the consumers into trying the new family pack juices & nectars under Candia brand. The message was to highlight the launch of these new juices and their premium taste.

Idea

“Congratulations, it’s a boy”, “Congratulations, it’s a girl” are expressions of joy when a child is born. The visuals are built only on a creative copy with a twist that embodies the fruit, making the juices seem like newborns.