FNB: Housing Loan

Challenge

FNB wanted to promote its housing loan program in a creative way where it emphasized the fact that they are always there for their consumers.

Idea

The logic behind the campaign was that people seeking to purchase an apartment or house, often feel stressed and embroiled in chaotic terms, agreements, and payment options. This can be seen in the disorganization of each visual where elements are in disarray. FNB, however, provides a simple and stress free solution with its housing loan offer to give you peace of mind.