Meet The Newounsa: Discover the newly revamped Hazmieh boutique

Challenge

With its own unique twist on urban-chic fashion, Newounsa offers premium German and Italian brands targeted towards fashion forward women as well as ladies seeking a refined and toned down look. Well-established in downtown Beirut, Newounsa’s wide selection of clothing and accessories make it the ideal Multi-brand boutique for all women. The challenge was to generate interest and buzz around the revamping of Newounsa’s Hazmieh branch, and uplifting the brand’s image to reflect a modern and refined style.

Idea

The creative campaign developed for Newounsa focused on two main elements. The first was a teaser campaign aiming to creating a sense of mystery and curiosity.­­­ This was achieved by promoting the brand with the #MeetTheNewOunsa, suggesting that there was perhaps a new model, or diva stepping onto the Beirut scene, and that she would be unveiled at the Newounsa event for guests to meet. Online content was developed to further entice followers. The second part of the campaign was the revealer, where it was announced that all women were the Newounsa, and they were all stylish, and beautiful. This was followed by the third aspect of the campaign which was the full-fledged fashion show which showcased the new collection and allowed guests, and brand supporters to familiarize themselves with all the trendy apparel. With creative flair, and a well-executed marketing idea, the campaign proved to be a success.