FNB: Housing Loan

Challenge

FNB sought to advertise its 0% interest housing loan program in a convincing and creative manner.

Idea

Using a house key, we conveyed the idea that you can “unlock” your dream home with the help of FNB’s housing loan program. The literal message translated makes use of the perspective of the key and uses the opening to make it stand for a zero and delivers a simple and straightforward message with an enticing visual.