Smeds: Portions & Blocks

Challenge

SMEDS products have been in the Lebanese market for more than 30 years and have been in the lives of most Lebanese families since then. Consistently revising their products, they strive in delivering quality and deliciousness into people’s lives. The challenge was to maintain this consistent awareness and quality over time.

Idea

Playing on words on the outdoor visuals with double meaning. “ Al kaleb” means the mold and “ the heart” while showing a crystal clear straightforward pictures of the Cheese block and on another one the box of the cheese triangles portions on a kitchen table. On another note, the vehicles are showing all the SMEDS SKUs on a white background. Clean and neat messages