FNB: Lira Campaign

Challenge

Lebanon bared recently the economic and political burdens of the regional political happenings. Being a core industry, the Banking sector was the first to receive the worries of its clients. In an attempt to reassure the public on the stability of Lebanon

Idea

How can you showcase the strength of the Lebanese economy? You materialize it and turn it rock-solid! The video animation clearly expressed how the Lebanese pound is tough and unbreakable regardless of the sociopolitical threats. The tagline accompanying the campaign also aided in emphasizing the message. In 7 seconds only, the message was transmitted to our wide and versatile audience through key Lebanese TV channels, as created, produced and booked on all TV channels by Spirit.