Bekaa Water Establishment

Challenge

In alignment with its campaign launched in February, BWE aimed to strengthen and further develop the same ideas but in a different way. This is where SPIRIT interfered to create new messages responding to the campaign concepts. The main challenge was to deliver an attractive outdoor campaign and create different “call to action” messages.

Idea

After an extensive research and study, SPIRIT came up with creative visuals and different communication messages with the main objective of raising awareness on the Bekaa Water Establishment and its two concepts: first one to encourage citizens to pay their bills and obtain water in return, and second one to save water. We overcame the challenges and were able to deliver the right messages to the Bekaai citizens.