Mobilitop: Miss Lebanon 2018 TVC

Challenge

Miss Lebanon, a local pageant beauty contest, is known to grant the winning queen a group of extravagant prizes offered by various stores in Lebanon. Mobilitop was offering Miss Lebanon furniture and our objective was to create a short video to state that in an elegant way.

Idea

The message of the video was to state that your home furniture will mirror your beauty and thus a designer chair from Mobilitop was selected to be placed in the center of the video as the queen’s throne. The queen was a silhouette of a woman seated on the chair while the chair rotated and then a crown suddenly popped on her head as she gently greeted the audience with a waving hand. The video reflected the queen having a special moment on that chair in a very elegant and regal manner as the background behind her sparkled softly and the music added a lot of energy and dynamism to the general ambience.