Symi Men: 24 Hr Protection

Challenge

Symi Deodorant for Men is one of the brands under Cosmaline that has been recently launched. Given the nature of the product, the target was to create an identity and campaign with needed a new and trendy edge to it.

Idea

We gave the brand a masculine, bold, daring, yet minimalist twist with the new packaging designs. The hero is the trendy unconventional barcode design that gave this brand a different edge to it. As for the communication, we went far with the idea of prolonged protection with this daring campaign that earned us a Pikasso d'Or ‘Specials Mall Award’.