Skinnet: This is My Skin

Challenge

Skinnet Hand & Body Cream is one of Cosmaline's oldest brands that needed a newer and fresher look. The challenge was to uplift the old package in such a way that doesn't repel its old and loyal customers.

Idea

The ATL campaign portrays a young woman in her daily life routines facing all natural factors that might affect the skin. Skinnet Cream is obviously her one definite safe zone. As for the package, we came up with a new design with fresh colors and neat graphics that would distinguish the brand among others of the same class by enhancing shelf visibility. Supermarket stands and displays also helped make this brand even more recognized.