Medgulf: Open Your Eyes
Challenge
Medgulf is beyond being a leading insurance company. Yes, its product and services are second-to-none. Yes, we wanted to communicate such valuable and important attributes. But there was more. We wanted to correctly position Medgulf as the industry’s leading light, to optimize its positivity rather than highlight the mundane facts and figures usually associated with the insurance industry.
Idea
We created a 30-second TV commercial to extol the values and vision of this international and leading company. A balanced mix of emotions and corporate values transmitted optimism and light to illustrate that Medgulf is a ray of light in a life of confusion.
