BMW: We Drive Emotions

Challenge

As one of the most notorious brands in its industry worldwide, BMW poses a challenge in the world of automobiles. Originating from German accuracy and sophistication, BMW promises nothing but excellence. The challenge was to orchestrate an awe-inspiring event for 4000 plus guests, launching the all-new BMW 3 Series and the all-new BMW 6 Series Gran Coupe in sheer perfection.

Idea

Initiating from a single solid concept, the smooth and well organized event was resurrected from a blank canvas into a masterpiece that buzzed with creativity. The evening progressed into an emotional build-up that led to many firsts. An impressive 3D Mapping show was presented on a huge 24 meter-wide screen, a first for a car brand in Beirut. Featuring appealing graphics, posters, flags, a wall of fame, photo frames, giveaways, and a great choreographic performance, the launching event was a great success, leaving striking images and impressions etched in the minds of the guests.