Kevork Khatcherian : Mystic Stones

Challenge

Develop a campaign that captures the essence of Kevork Khatcherian, showcasing the poetic nature at the heart of the brand, which is encapsulated by the tagline, "Turning Stones into Poetry.

Idea

Mystic Stones draws inspiration from the poetic essence of Kevork Khatcherian, encapsulating the elegance and artistry of their three collections—Ode, Poem, and Verse. Set within the heart of nature, this campaign immerses you in an enchanting world where masterful craftsmanship meets natural beauty. Here, emotions transcend words, and jewelry becomes wearable poetry.