Lavajet: Segregation Campaign

Challenge

The challenge was to develop a comprehensive communication campaign that raises awareness about waste management. This campaign needed to cover all aspects of the issue, not only by informing the public but also by encouraging them to feel concerned and take positive action, aligning with Saudi Arabia's Vision 2030.

Idea

By leveraging compelling visuals and powerful key messages, our vision was vividly brought to life through multi-visual campaigns. The first campaign was split into two segments: the initial part served as a reminder of the importance of sorting waste, while the second part aimed to drive responsible action with a practical guide for residents.