Rotana Hotels

Challenge

The challenge was to create a truly stylish and highly modern contemporary TV Commercial. A dreamlike aesthetic quality which moves and flows beautifully. A soft and warm natural light to create a sense of calm, luxury and innate sense of well being and generate in the viewer a desire and excitement to find out more about Rotana Hotels.

Idea

The creative concept Spirit developed truly reflects what Rotana is today and builds on the company's strong foundations of enduring friendship and genuine dedication to serve, whilst projecting Rotana's promise for the future.