Natuzzi

Challenge

Natuzzi approached Spirit to launch a regional campaign targeting several countries as: UAE, KSA, Qatar, Bahrain, Egypt, Kuwait, Jordan... The main objective was to target a high purchasing power society across the region.

Idea

Spirit media team conducted a competitive analysis, as well as a consumer behavior study towards the media consumption habits in the region. The best tools were to expose the brand in prime positions across selective Pan Arab magazines targeting A and B+ social classes. High end magazines have certainly gained the trust of the high end consumers in the region. Along with the press, an aggressive digital campaign was executed on social, business and woman websites dedicated to the high purchasing power society in the region. Success and brand awareness were the main results of Natuzzi’s regional campaign.