Renault Sport: Specialist Launching

Challenge

Bassoul Heneiné approached Spirit in order to launch the all new Renault Sport in a creative buzz creating manner.

Idea

Spirit took part in Renault Sport Launching event organization along with Bassoul Heneiné, Sole agent for Renault, BMW, Alfa Romeo, Mini and Dacia on Saturday November 19 at the “Beirut New Waterfront” . The objective of this event that was held in presence of Renault clients, journalists and media representatives is part of the “Renault Sport” brand launching for Clio RS, Clio Gordini and Megane cars, during which journalists and clients had the chance to drive freely and experience intense sensations, thanks to this sporty twist of Renault brand. Meeting the expectations of thrill lovers, Renault invited to this event three professional rally drivers: Frederic Johais, Roger Feghali and Nick Georgiou, who shared their know-how during dynamic test drives carried out on laps specially built for the event. With its new Sport brand, Renault proves once again its expectations to the future.