Symi Women: Muse and Shimmer

Challenge

The plan was to re-launch Symi Women Deodorant through a new identity and outfit. The market is very competitive with high perceived international brands as well as with local brands. The project’s purpose is to enhance the brand’s notoriety, modernize the brand image and induce trial.

Idea

For women who are free, daring and liberal, there is Symi Deodorant. In the visuals created, all women are invited to dream about the shining world of glamour and fame. In both concepts, women live instant feelings they never felt before.