Al Mandaloun Patisserie

Challenge

Al Mandaloun chain has always had an in-store shop selling special items to Al Mandaloun Café and Al Mandaloun Sur Mer visitors. The success of this boutique highlighted its expansion into an independent store under the name of Al Mandaloun Patisserie; a patisserie, bakery, and boutique all at once. The main challenge was to create a classy elegant identity that complements the classic feel of Al Mandaloun chain yet standing out with a modern twist.

Idea

The identity communicates a high-end brand with a sense of exclusivity. The use of black and off-white colors help with the modern twist, coupled with a careful choice of production material. Seasonal in shop visuals accompany the introduction of every new délice. Now, Al Mandaloun loyal customers can enjoy a sense of belonging to the newly launched Patisserie under a fresh brand while new customers are intrigued to come and discover this exclusive store in town.