Le Lobby: Beirut's New Concept Store

Challenge

LE LOBBY, a new women multi brand clothing boutique in Beirut, aimed at introducing itself with its unique concept and culture. LE LOBBY is the home of designer collections each from a very different corner of this world... it is where this collection lands and then leaves to keep space for another collection or brand.

Idea

The branding approach for LE LOBBY is polished and fashionable. Backed up with a careful choice of paper and material, LE LOBBY identity is modern, minimal, and ultra trendy with its striking simplicity.