Siemens: Sea No Wrinkles

Challenge

It was a challenging task to incorporate the Iron in a visual and give it another identity, another role. It appears to be a speed boat that cruises through blue waters, suggesting that hardships (like wrinkles, symbolized by stormy seas) can be overcome while using Siemens Iron.

Idea

Ironing is not an easy job… like battling a rough sea. Thanks to the Siemens iron, you will have no problem making this task fun and enjoyable, as if you where cruising a power boat in the sea.