Siemens: Mega Grill Toaster

Challenge

The challenge was to make use of the Billboard in a creative way and use it as part of the grill to communicate that the grill is unique and Epic.

Idea

We have intended to use the media to serve our visual. Once the visual is posted on the billboard with the floodlight, the board’s projector will seem like the grill’s handle, turning the image into an optical illusion and changing the perspective from 2D to 3D. The purpose of this idea is to have the image popping out of the frame giving the impression that the grill is Mega and spectacular.