Lavajet: The Message is in the Bottle

Challenge

The purpose of the Ad was to show that Lavajet is a waste management company that has been raising awareness on recycling and other causes to keep the environment clean. This Ad paints a beautiful picture of a clean blue sea with a floating plastic bottle that is clouding the vision, encouraging everyone to avoid littering and keep the sea clean.

Idea

Plastic and garbage are all over the planet… Help us keep the oceans clean before we all get stuck in a plastic bottle that will cloud the natural view.