Candia : Real Cow Milk

Challenge

The greatest challenge was communicating to the consumer that Candia milk is no ordinary milk, it is so fresh that it might as well have been squirted out of a cow's udder. Moreover, the trick was to show this idea visually without having to explain it through a tagline. No words needed to get the idea across

Idea

Candia's milk is so fresh that pouring it into a glass would be like squeezing it directly from the cow's udder.