RLC: Opening Event

Challenge

Rahbani Laser Clinics is a health and wellness center located in Keserwan Medical Center. The challenge was to launch RLC with a successful and impactful event for customers and the media.

Idea

The idea was to take the concept of uplifting feelings of relaxation and confidence, and use it as the theme of the launching event. The whole event was inspired by the phrase “Lift me up” which was visually represented with a typographic icon and balloons. Spirit handled the whole event, from concept creation to implementation. Branding included invitation cards, a room full of branded balloons, large helium balloons outside, a wall for guests to write on, and giveaways. Spirit also made sure of providing full media coverage by the most renowned magazines. The event was a great success, filling the PR Kits with amazing stories to tell.