Rotana Hotels: Movie Campaign

Challenge

In celebration of its historic 25th anniversary milestone, Rotana, one of the leading hotel management companies in the region with hotels across the Middle East, Africa and Turkey, has assigned Spirit once again to conceptualize and produce their global TV campaign that will be rolled out all leading global TV networks including CNN, MTV, TV5, France 24, Sky News Arabia and all MBC channels just to name few.

Idea

Drawing a parallel between the harmony of an orchestra building a lifetime “piece” and Rotana’s values that together make up the “Rotana Life”. The dynamic musical piece highlights the importance of life’s most precious commodity: Treasured Time. In honour of Rotana's home-grown roots, pre-eminent independent Emirati filmmaker and cinematographer, Ahmed Abdulqader was commissioned to direct the movie.