BodyLab: Branding

Challenge

The purpose of the name creation and spacial branding of BodyLab fitness center was to drive curiosity and excitement of customers to become members and work out in a stimulating atmosphere.

Idea

We opted for BodyLab as a name to give the brand and place an edgy scientific aspect. A serie of icons was created to indicate the different areas of the lab. Solid bold black color was softened with curvy font style and a neon striking green tint for the emblem.