Kassis Trading: Brand Identity

Challenge

Kassis Trading, a retail company that is specialized in sanitary ware, bathroom accessories, central heating & tiles, requested a to revive their identity and create a typographic logo that is ever lasting, modern and smart. Being in the market for 10 years, Kassis wanted their new identity to speak to its customers in a way they can still relate to it, and can easily recognize and remember it.

Idea

The new identity communicates minimalism, simplicity and honesty. With a bold san serif font and the use of Black color, we were able to achieve a neat and modern logo that is engaging, transparent and efficient. Now, Kassis has portrayed a brand new face yet has still ensured a sense of relevance with its customers.