Eden's Piano Bar: Brand Identity

Challenge

From coming up with a name to creating the brand identity and collaterals, the work on Eden’s lounge and bar was a journey into the masculine world of spirits and cigars. The identity had to attract mainly men to select this place for their business casual gatherings.

Idea

Following our research and brainstorming ideas, Eden’s was the name we picked and found potential in. The logo made the letter E a hero and the colors were limited to dark navy blue and silver foiling. The leather material for the collaterals from menu covers to coasters and bill holders was a key decision that made the whole identity look even more virile and corporate.