U-Los Angeles | Yessayan: Full Brand Creation & Social Media

Challenge

In Addition to all its diamond collections, Yessayan decided to adopt a separate new brand, named U-Los Angeles. Our core challenge was to position U-Los Angeles, create a full branding for it & a Social Media strategy to introduce the target to this captivating, vivid & fresh brand.

Idea

After conducting a market & competitors research, a master plan was implemented, reflecting the vibrant, fresh and colorful style inspired by the captivating, free & vibrant woman and by the sun-kissed Los Angeles.