Lavajet Group: Regional Rebranding

Challenge

Lavajet evolved from a waste management company with operations across future-critical industries, into a Holding Group of businesses. Our main challenge was to provide Lavajet a full rebranding, to reposition it as a smart & innovative group, highlighting its new values.

Idea

Lavajet new identity reflects the digital transformation of this group communicating its main pillars - Technology, Sustainability & Livability - through a creative logo design inspired from the basic recycle icon, a gradient color & the patterns that represents the three pillars. Implementation of the logo on different stationary and marketing items was done under the guidelines created.