Capo: Full Brand Creation

Challenge

Nestled serenely within the very heart of Batroun, an exquisite boutique hotel graces the shorelines, awaiting the unveiling of its destined identity. Our challenge was to forge an identity that transcends the ordinary, skillfully capturing the essence of an unparalleled summer experience, one that leaves an everlasting impression upon all who step into its embrace.

Idea

Guided by a desire to capture the essence of this extraordinary setting, we embarked on a journey of artistic exploration. Starting with the name “Capo” which was carefully chosen to evoke a sense of beauty and serenity; complimented by the meticulously designed logo and emblem featuring the radiant sun as a symbol of the endless sunsets that grace the shores of Capo. The rough sandy textures, warm sun-kissed surfaces and lush greenery surrounding this haven, served as an inspiration for the color palette that was created further infusing the brand with a sense of tranquility and a harmonious visual experience that mirrors the natural beauty of Capo. To ensure an immersive experience, we extended the brand identity to the restaurant and hotel’s stationery; every aspect carefully considered and designed, from the placements of the directional signs to the material of the menus and napkins, creating a seamless and unified presentation fully immersing its visitors in an unforgettable journey.