Sculpt : Full Branding & Packaging Design

Challenge

Come up with a brand identity for a compression undergarment brand, exuding luxury and a positive feel-good vibe for individuals undergoing surgery.

Idea

From naming to packaging design, we carefully crafted the brand’s distinct identity. Drawing inspiration from the product’s sculpting effect, we chose the name “Sculpt” and designed a unique emblem mirroring the curves of a woman. The packaging development followed, seamlessly integrating an earthy yet lively color palette, skillfully portraying the feel-good vibe, all within the luxurious look and feel.